Top Online Indian Ethnic Wear Sites in 2024

For all the girlies looking to add the wow factor to your traditional fits, let us help you out! We love a good traditional outfit that is the perfect blend of fashion and sophistication. Ethnic wear not only adds an element of elegance, but also holds a special place when it comes to representing Indian traditions. Be it a long-awaited wedding or a festive occasion, it is incomplete without sarees and lehengas. In this blog, we are gonna unveil some of the best saree sites online India and the other ethnic wear for you to check out. From the trendiest pieces to timeless classics, these websites house an array of extensive choices catering to your requirements.

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Top Online Sites for Indian Ethnic Wear in 2024

It’s time for a wardrobe update, ladies! And these top-notch sites are redefining the way we embrace ethnic wear in India. We have handpicked these best online sites for Indian ethnic wear so you feel your best on any special occasion.

Sno. Best Site for Ethnic Wear India
1 Aacho
2 Biba
3 Fabindia
4 Global Desi
5 Indya
6 Koskii
7 Myntra
8 Soch
9 Suta
10 Swatantra

1. Aacho

Aacho is the best site for lehenga in India, and you cannot miss out on it! From floral prints to elegant organza suits, Aacho has all your dream outfits on a budget. The clothing is made from high-end fabrics such as cotton, silk and organza and features delicate designs and embroidery patterns. From floral patterns to hand-block prints, Aacho has an amazing collection of ethnic wear. Its sarees, shararas, and lehengas add an effortlessly chic look to your wardrobe.

2. Biba

Jazz up your look with the ethnic wear collection from Biba. A major reason why women love to shop from this brand is because of the Indo-western clothing. If you wish to include some Indo-western pieces in your wardrobe, then Biba has an amazing collection for you to browse through. Their sequence work, embroidery and colourful fabrics pull the whole look together. It has over 150 brand outlets across India and is the best site for ethnic wear India.

3. Suta

Instagram is a great platform for budding brands. One such brand that has received massive recognition on the platform is Suta. Known for its chic and minimal designs, this brand has perfected the art of creating beautiful sarees. Their pieces always incorporate traditional weaving techniques from all across India. Each clothing item reflects excellent craftsmanship and quality. Its sustainability practices and forward-thinking are attributed to its growing popularity.

4. Fabindia

Fabindia is one of the oldest and the best saree sites online India. In fact, it is one of the very first clothing brands in India to produce sustainable clothing pieces. Their cotton clothes include kurtis and saree, which are some of the summer wardrobe essentials. Most of the products are made out of breathable fabrics and fun prints. From woven sarees to unique blouses, Fabinida is a great site to shop for your traditional six yards and complete your ensemble.

5. Global Desi

Global Desi is a brand that loves experimenting with colours, prints and different fabric textures. If you are in search of some boho ethnic wear, you’ll surely find some interesting options that match your choice. The website doesn’t sell any sarees, but it does sell kurta sets, ethnic tops and bottomwear. You can accessorise your fit by purchasing matching jewellery and footwear. The website offers traditional wear not just for women but also for girls.

6. Indya

With Shraddha Kapoor as its brand ambassador, House of Indya is winning the ethnic wear game. Their products are affordable, stylish, and perfect for modern Indian women. The pre-draped sarees are not only gorgeous but are also functional and effortless. The brand has both online offline stores and caters to a global audience. It also happens to be the best site for lehenga in India and is known for its trendy designs in vivid colours.

7. Myntra

From young, stylish designs to affordable prints, Myntra is the best site for ethnic wear India. The site has a wide collection of sarees, kurtis and lehengas to choose from. You’ll find unique designs with embroidery, chikankari motifs and other interesting work at really affordable prices. Their daily wear collection includes kurta sets and short kurtis, which are ideal for college and office wear. Overall, the simplicity and quality fabrics make Myntra a top choice for Indian women.

6. Swatantra

This one is for all the saree lovers looking for something simple yet appropriate for parties. The website essentially sells sarees and blouses that you can don for any special occasion. Their handcrafted range of organza sarees and chiffon sarees can completely elevate your look. You can complete the ensemble with accessories such as a belt, potli and jacket. Swatantra is one of the fastest-growing ethnic wear brands that offer discounts for first-time shoppers.

7. Soch

If you are looking for the perfect blend of traditional and contemporary fashion, Soch has something for all you ladies out there! It is one of the best online sites for Indian ethnic wear, and it ranges from designer apparel to fashionable ethnic wear. The brand resembles the Indian aesthetic with its exquisite use of embroidery and breathable textiles. Some of the best-selling items from Soch include sarees, kurtis, kaftans, lehengas and Indo-western attires.

10. Koskii

Koskii is among the best saree sites online India. This site exclusively sells Indian ethnic wear that ranges from sarees to lehengas. It is also one of the best places to shop for weddings and other special moments. Each clothing item on Koskii screams grandeur, grace and elegance. What started off as a small shop in Bangalore is now a widely recognised brand in India. From simple to intricate designs, Koskii is the ultimate one-stop destination for all fashionistas.


A huge part of our culture and traditions is represented through the clothes we wear. Indian ethnic attires are the most colourful and vibrant clothing pieces in our wardrobe. Popular websites such as Suta, Koskii and Fabindia are some of the best sites for Indian ethnic wear. The awesome part about shopping from online stores is that you can avoid the hustle and bustle of an actual market. You can sit at home and shop for all your ethnic essentials, such as kurtas, sarees and blouses. So, if you are looking forward to upgrading your wardrobe with trendy ethnic wear pieces then do visit these websites.

 How to choose the best ethnic wear website for you?

When choosing the best ethnic wear website, there are a few things to keep in mind. You may find several traditional wear websites in India, but browsing through them all can be very tedious. This is why we have come up with some pointers that can help you narrow down your search.

  • Choose websites that fit your budget.
  • Narrow down websites based on the delivery timings
  • Size availability and fittings are some factors to consider
  • Shortlist the websites by the type of ethnic wear you want to buy
  • Choose a website depending on the occasion- daily wear or party wear


Q1. What are some of the best saree sites online India?

Ans. Suta, Koskii and Swatantra are some of the best saree websites for you to try out in 2024.

Q2. Which is the best site for lehenga in India?

Ans. Aacho, Indya and Koskii are some of the top websites with amazing lehenga collections.

Q3. What are some budget-friendly websites where I can shop for ethnic clothes?

Ans. If you are looking for a budget-friendly website for traditional wear, then you can check out Libas. Libas has a wide collection of suits and kurtas for everyday wear and party wear.

Q4. What are some things to keep in mind when looking for the best site for ethnic wear India?

Ans. Some factors you should take into consideration are price and shipping services provided by the website.

Q5. Do ethnic wear websites provide free shipping and returns?

Ans. Most ethnic wear websites provide free shipping and returns. However, you are advised to check out the terms and conditions of a website before proceeding with your purchase.